Mobile websites have begun to look, work, and perform better than ever as we have progressively begun to consider various device sizes in our designs.
The restrictive nature of mobile has forced marketers, designers, and developers to consider the implications of specific functionality on smaller screen sizes.
This allows the best responsive to separate themselves and stand out as amazing examples of excellently executed mobile web design.
Research has shown that 91% of all mobile users have their mobile devices within reach 24/7. That is a constant opportunity for your business to make a positive impression on its prospects.
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In order to ensure your website is making a positive impact, make sure you consider mobile functionality as you brainstorm desktop designs for it. Recognize the most important information and what elements can be removed to lighten the experience when browsing on mobile.
Some experts even advocate for a mobile first approach but warn that there are some pros and cons to the technique.
The goal is to make your pages engaging and user-friendly, without overstuffing them with too much functionality and information.
If you are looking for some ideas on how to develop an effective mobile web design, consider taking a look at a few of these companies’ mobile sites.
1. Abercrombie & Fitch
Best Mobile Websites Abercrombie
Abercrombie & Fitch uses a basic color palette combined with beautiful photography to draw the user's eyes to the products, rather than the elements of the site.
The simplicity of the homepage presents the user with clear options to begin shopping, which is the main purpose of the web page. The promotion/advertisement bar at the top of the page is also a great addition to encourage action and draw attention to sales.
For their mobile navigation, Abercrombie & Fitch keeps all their clothing options and categories under their mobile menu. Arrows signify whether or not there are more options under each item.
Each individual item is displayed on a clean page that allows you to easily find important details, and the big “Add to Bag” button is the most noticeable element on the page. Other important information, such as shipping details and clothing specs, are kept under accordion-style dropdowns to shorten the page and gives the user the option to access it if need be.
By keeping a monochromatic style and minimizing design elements, Abercrombie has allowed their clothing to stand out as the main attraction. After all, it's there product they want you focusing on, not the site's mobile web design.
2. Bookingcom
Best Mobile Websites Booking.com
Booking.com gets right to the point on their mobile homepage which allows the user to easily begin searching for a hotel or room in your specified area. By choosing yellow as the background color, the user's attention is immediately drawn to the form with a clear call-to-action at the bottom of the section.
The search itself is about as detailed as you would expect but in a very functional mobile format. Each hotel includes pictures, ratings, and pricing information. There's even a sorting option to further narrow down what you’re looking for.
Once you click on one of the choices, you are met with more extensive details about the location and options to change any of the information you initially searched with. To create further incentive to buy, there's a small red bubble that tells you if others are also looking at the same hotel.
The amount of information that booking.com was able to pack into theirs sites mobile web design without sacrificing its visual appeal is extremely impressive.
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