Now more than ever, businesses are focusing on creating delightful mobile website experiences.
After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that's crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets for over a year now.
Going forward, Google will only continue to raise the bar for what it considers to be mobile-friendly (including page load time) and reflect that in its algorithm updates. So if you haven't been focusing on improving your mobile experience, you'd better prioritize it now, or your search ranking could really suffer.
Click here to download a free, 5-part kit to help you grow your mobile audience.
To help inspire any mobile website design changes you'll be making, here's a list of 18 companies who really nailed their mobile web experience.
Best Mobile Website Design Examples
1. Shutterfly
Shutterfly is an online service that allows users to create photo books, personalized cards and stationary, and more. Because more and more people are taking photos and then accessing them using their smartphones, Shutterfly recognized the need to create a great mobile experience for their customers -- and they delivered.
Shutterfly accomplishes two key goals on their mobile website:
It's easy for users to find out information about their offerings.
They're selling that information by way of beautiful imagery.
When you arrive on their mobile site, you'll see the menu items have been enhanced into large buttons at the bottom half of the screen. This makes it easy for users to quickly select which option they're interested in learning more about.
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